Retail in Papua New Guinea is evolving faster than ever. As technology, customer expectations, and global trends continue to shift, PNG consumers are no longer satisfied with basic retail experiences. They want choice, quality, convenience, reliability, and modern stores that reflect the way the world is changing.
At the forefront of this transformation are two of the country’s most recognised retail brands under the NWTL Group: Fone Haus and Trophy Haus. Together, they are redefining what retail can look like in PNG and setting new benchmarks for service, variety, and customer experience.
Since its establishment in 2009, Fone Haus has grown into the country’s leading mobile phone and electronics retailer. But what truly sets it apart is its forward-thinking approach to modern retail, bringing international-level shopping experiences to everyday Papua New Guineans.
Fone Haus stores are purposefully designed to be interactive, bright, and customer-friendly. Instead of the traditional retail model where products remain behind glass, Fone Haus encourages customers to explore, test, and engage with global brands like Samsung, Apple, Infinix, and its own Mintt range. This level of accessibility helps customers make confident decisions, supported by knowledgeable “Fone Geek” staff who are trained to offer guidance with clarity and care.
The brand also invests heavily in convenience. Fone Haus was one of the first PNG retailers to offer Click & Collect, allowing customers to browse and purchase products from anywhere in the country on their mobile, tablet, or computer. The Fone Fix service adds even deeper value, ensuring customers receive warranty repairs, technical support, and reliable after-sales care without unnecessary delays.
This combination of modern store design, extensive product choice, and strong customer support demonstrates Fone Haus’ commitment to driving the future of technology retail in PNG, a future that feels global, accessible, and empowering.
This commitment is reflected in the products we offer, the professional training our teams undergo, and the level of care we bring to every service. Our management team participates in four development workshops every year, ensuring we continue to evolve and adapt to the needs of the market. We invest consistently in innovation, improve our retail spaces and logistics operations, raise construction standards, and deliver reliable after-sales support, including our Fone Fix services. Through these efforts, NWTL continues to deliver exceptional value and maintain the confidence of customers across the country.
Trophy Haus has grown significantly from its origins as PNG’s first major trophy and engraving supplier. Today, it stands as one of the nation’s most respected sporting and lifestyle retailers, offering international brands, high-quality apparel, performance gear, and footwear to active and fashion-driven communities.
What makes Trophy Haus stand out is its dedication to providing not just products, but experiences. Stores across Port Moresby, Lae, Mt Hagen, Kokopo, and Goroka are designed to offer a world-class shopping environment. Customers can browse trusted global brands, including Adidas, New Balance, Nike, and Reebok, with the confidence that each product meets international quality standards.
The brand continues to evolve beyond sportswear and trophies. Trophy Haus has become a destination for modern PNG shoppers looking for fashion, accessories, footwear, and lifestyle products that match their personal interests and active lifestyles. Every store is guided by a strong service culture, ensuring customers enjoy helpful, knowledgeable assistance and feel welcomed from the moment they enter.
By investing in store upgrades, expanding its national footprint, and partnering with internationally recognised brands, Trophy Haus is bringing global retail quality into local communities, and making world-class fashion and sports merchandising accessible across the country.
Both Fone Haus and Trophy Haus share a common vision: to uplift retail standards in Papua New Guinea by delivering quality, consistency, and memorable customer experiences. Their success is built on a combination of modern store environments, strong brand relationships, community trust, and a commitment to continuous improvement.
These two brands also play a vital role in the country’s economic development. They create jobs for hundreds of Papua New Guineans, provide ongoing training and career development, and act as examples of what modern retail can look like when innovation and dedication align.
The future of retail in PNG is bright, and NWTL’s retail brands are helping shape that future every day. As technology advances and global retail expectations rise, customers will increasingly look for stores that offer variety, reliability, personalised service, and seamless online and offline experiences.
Fone Haus and Trophy Haus are already embracing this shift. Their efforts are not just improving the standard of retail today; they are laying the foundation for the next generation of shoppers. With continued investment in people, infrastructure, customer service, and digital innovation, both brands will continue leading the way as PNG’s retail landscape grows stronger, smarter, and more connected.
For more than three decades, Namba Wan Trophy Limited (NWTL) has grown from a single specialty store into one of Papua New Guinea’s most diverse and respected groups of companies. Today, with over 1,600 employees and operations spanning retail, wholesale, logistics, construction, IT, security, and service stations, we are proud to be part of PNG’s ongoing progress.
But at the heart of this growth is something far more important than size: a culture built on quality, variety, and trust. These three values guide every decision we make and every customer experience we deliver. They have shaped who we are, how we work, and why communities across PNG continue to choose us year after year.
Quality at NWTL is a commitment we honour across all our subsidiaries. Whether someone is visiting a Fone Haus or Trophy Haus store, filling up at a Puma service station operated by Victory No.8, or relying on SPBS to build their home, they experience our belief that “good enough” is never enough.
This commitment is reflected in the products we offer, the professional training our teams undergo, and the level of care we bring to every service. Our management team participates in four development workshops every year, ensuring we continue to evolve and adapt to the needs of the market. We invest consistently in innovation, improve our retail spaces and logistics operations, raise construction standards, and deliver reliable after-sales support, including our Fone Fix services. Through these efforts, NWTL continues to deliver exceptional value and maintain the confidence of customers across the country.
Papua New Guinea is a nation full of culture, colour, and possibility, and our group reflects that same diversity. NWTL is proud to offer solutions across multiple sectors, giving individuals, families, and businesses access to more choice, more convenience, and more opportunities.
From mobile phones and lifestyle products to bakery goods, security services, fuel, food, logistics, construction solutions, and IT support, each part of the NWTL Group plays a role in supporting everyday life in PNG. Our subsidiaries are all working together to provide reliable and meaningful services nationwide. This extensive variety means communities can rely on NWTL for everything from fresh bread to safe homes, modern technology, secure workplaces, and essential daily services.
Trust is something that is earned over time, and for NWTL, it remains at the centre of every relationship we build. One of the reasons we have become a household name is because of our commitment to our people. With more than 1,600 employees across PNG, we provide stable jobs, ongoing training, and opportunities for growth. Our team is the backbone of our organisation, and their dedication strengthens the experience we deliver to our customers.
We also value the communities we operate in. Through our CSR Committee, NWTL has contributed more than K10 million over the past two decades to support education, health, sanitation, sports, and rural development. We believe that business should enrich the lives of others, and we are proud to have created programs and initiatives that uplift those around us.
Customer trust is equally important. Every interaction, whether it’s a purchase, a service, a repair, a delivery, or a consultation, is an opportunity to demonstrate reliability and respect. We take that responsibility seriously and remain committed to delivering genuine value and long-term partnerships.
Quality, variety, and trust define us. They guide our mission to deliver innovative, reliable, and meaningful services that uplift people and communities across Papua New Guinea. They also pave the way for our next chapter as we extend our reach across the South Pacific and beyond.
With our people, partners, and communities by our side, we look forward to continuing this journey, stronger, smarter, and more committed than ever.
