Retail in Papua New Guinea is evolving faster than ever. As technology, customer expectations, and global trends continue to shift, PNG consumers are no longer satisfied with basic retail experiences. They want choice, quality, convenience, reliability, and modern stores that reflect the way the world is changing.
At the forefront of this transformation are two of the country’s most recognised retail brands under the NWTL Group: Fone Haus and Trophy Haus. Together, they are redefining what retail can look like in PNG and setting new benchmarks for service, variety, and customer experience.
Fone Haus
Transforming Technology Retail Across PNG
Since its establishment in 2009, Fone Haus has grown into the country’s leading mobile phone and electronics retailer. But what truly sets it apart is its forward-thinking approach to modern retail, bringing international-level shopping experiences to everyday Papua New Guineans.
Fone Haus stores are purposefully designed to be interactive, bright, and customer-friendly. Instead of the traditional retail model where products remain behind glass, Fone Haus encourages customers to explore, test, and engage with global brands like Samsung, Apple, Infinix, and its own Mintt range. This level of accessibility helps customers make confident decisions, supported by knowledgeable “Fone Geek” staff who are trained to offer guidance with clarity and care.
The brand also invests heavily in convenience. Fone Haus was one of the first PNG retailers to offer Click & Collect, allowing customers to browse and purchase products from anywhere in the country on their mobile, tablet, or computer. The Fone Fix service adds even deeper value, ensuring customers receive warranty repairs, technical support, and reliable after-sales care without unnecessary delays.
This combination of modern store design, extensive product choice, and strong customer support demonstrates Fone Haus’ commitment to driving the future of technology retail in PNG, a future that feels global, accessible, and empowering.
This commitment is reflected in the products we offer, the professional training our teams undergo, and the level of care we bring to every service. Our management team participates in four development workshops every year, ensuring we continue to evolve and adapt to the needs of the market. We invest consistently in innovation, improve our retail spaces and logistics operations, raise construction standards, and deliver reliable after-sales support, including our Fone Fix services. Through these efforts, NWTL continues to deliver exceptional value and maintain the confidence of customers across the country.
Trophy Haus
Redefining Lifestyle & Sporting Retail in PNG
Trophy Haus has grown significantly from its origins as PNG’s first major trophy and engraving supplier. Today, it stands as one of the nation’s most respected sporting and lifestyle retailers, offering international brands, high-quality apparel, performance gear, and footwear to active and fashion-driven communities.
What makes Trophy Haus stand out is its dedication to providing not just products, but experiences. Stores across Port Moresby, Lae, Mt Hagen, Kokopo, and Goroka are designed to offer a world-class shopping environment. Customers can browse trusted global brands, including Adidas, New Balance, Nike, and Reebok, with the confidence that each product meets international quality standards.
The brand continues to evolve beyond sportswear and trophies. Trophy Haus has become a destination for modern PNG shoppers looking for fashion, accessories, footwear, and lifestyle products that match their personal interests and active lifestyles. Every store is guided by a strong service culture, ensuring customers enjoy helpful, knowledgeable assistance and feel welcomed from the moment they enter.
By investing in store upgrades, expanding its national footprint, and partnering with internationally recognised brands, Trophy Haus is bringing global retail quality into local communities, and making world-class fashion and sports merchandising accessible across the country.
Raising Local Standards — Together
Both Fone Haus and Trophy Haus share a common vision: to uplift retail standards in Papua New Guinea by delivering quality, consistency, and memorable customer experiences. Their success is built on a combination of modern store environments, strong brand relationships, community trust, and a commitment to continuous improvement.
These two brands also play a vital role in the country’s economic development. They create jobs for hundreds of Papua New Guineans, provide ongoing training and career development, and act as examples of what modern retail can look like when innovation and dedication align.
What the Future Holds
The future of retail in PNG is bright, and NWTL’s retail brands are helping shape that future every day. As technology advances and global retail expectations rise, customers will increasingly look for stores that offer variety, reliability, personalised service, and seamless online and offline experiences.
Fone Haus and Trophy Haus are already embracing this shift. Their efforts are not just improving the standard of retail today; they are laying the foundation for the next generation of shoppers. With continued investment in people, infrastructure, customer service, and digital innovation, both brands will continue leading the way as PNG’s retail landscape grows stronger, smarter, and more connected.
